As the Lead Graphic Designer, my role entailed crafting social media graphics and flyers for The People’s Uprising events and promotions. Leveraging the existing logo as a foundation, I tailored the visuals to maintain consistency with the brand's identity.
The 2020 uprisings in Georgia highlighted the need for a task force that is crafted by the people for the people. A collaborative partnership between community, elected officials, influencers, organizers and activists working together to dismantle systemic oppressions that evoke uprisings. The taskforce will be responsive and proactive on issues of economic inequality, public safety reform, education reform, criminal justice reform, and civic engagement.
By late 2021, The People's Uprising garnered attention from prominent organizations and partners. Recognizing the need for a brand revitalization, we embarked on a redesign journey, enhancing the logo and overall aesthetic to achieve a more polished and contemporary appearance. This included creating diverse logo variations to cater to various requirements and contexts.
Horizontal Mark
Vertical Mark
Primary Mark A
Primary Mark B
Favicon
The team was enamored with the bridge design, leading to its adoption as the signature mark for engaging and collaborating with esteemed clients. Additionally, the bridge was elevated to serve as a prominent super graphic representing the brand.
