Crafting SMU's Branded Experience:
Designing Spaces with Impact
At Miller Zell, I collaborated with fellow graphic and environmental designers on crafting a vibrant student experience and branded atmosphere for SMU's Hughes-Trigg Student Center and Washburn Stadium. Our teamwork entailed developing environmental graphics and a comprehensive wayfinding system. Implementing these components enabled seamless navigation within the space while ensuring compliance with stringent building codes, all while maintaining brand consistency.
Following several rounds of design brainstorming, I conceptualized the central stairway's main environmental graphic, which ultimately set the aesthetic tone for the entire building. Additionally, I crafted office plaques and graphics for faculty offices.
*All renderings and photos produced by the Miller Zell environmental graphics team. Graphics not specified designed by the Miller Zell graphic designers.

CENTRAL STAIRWAY GRAPHIC
FACULTY OFFICE WALL GRAPHIC
OFFICE PLAQUES
*All renderings produced by the Miller Zell environmental graphics team. Graphics not specified designed by the Miller Zell graphic designers.












