RISE, a dynamic conference, embarks on a journey through 11 cities across 11 weekends, empowering young women on their wellness voyage and guiding them towards success in the creative realm.

My mission was to craft a comprehensive online presence, including a website and mobile site, along with tangible materials such as event brochures, printable handouts, poster mailers, lanyards, wristbands, and event swag. The design ethos aimed to radiate vibrancy without adhering to stereotypical feminine aesthetics, steering clear of the conventional pink palette. The concept behind "Rise" draws inspiration from the imagery of mountain peaks and the metaphorical ascent they represent. Initially, mountain peaks served as the design motif, but to imbue subtlety and innovation, typography took precedence, with arrows symbolizing the journey of elevation.