Krusty Chanel embodies the fusion of haute couture and absurdity, catering to those who embrace unconventional style. Our fashion brand revels in the balance of the ludicrous and the refined, encouraging you to unleash your inner bozzo while exuding a captivating blend of elegance and whimsy.

Assigned with the creation of all visual elements, from the company logo to advertisements, guerrilla marketing tactics, collateral, stationery, and mobile application, I drew inspiration from esteemed luxury labels and celebrated figures in comedy, acting, and clowning. The concept seamlessly merges the prestige of Coco Chanel with the irreverence of Krusty the Clown, resulting in a sophisticated yet playful aesthetic. The goal was to normalize the presence of clown imagery in high fashion, infusing every aspect with a sense of effortless refinement.